Tervis

Dump Tepid Drinks

A drink that's gone lukewarm feels a lot like a relationship gone bad: the original feeling is gone, and will never come back. Tervis tumblers are insulated so that hot drinks stay hot and cold drinks stay cold, so you can avoid this feeling. In the meantime, it's time to say goodbye to the drinks that just couldn't keep their temperature.

Print:

Radio:

It's over, hours-old sweet tea. You told us that ice was just a friend. That you'd never get mixed up with them. But here you are. Commingling in our marital mug, melted into one another. I can barely recognize the brew you've become. I'm leaving you for your cousin from Long Island anyway. No, don't speak. You've done enough. Tervis Insulated Drinkware. Dump tepid drinks.

Goodbye, latte from this morning. You once gave us life: frothy, fiery life. But our relationship has come to its lukewarm death. Alas, if only we could've spent more time with you. But we had to get to the break room before all the bagels were gone. And now you've grown cold. Goodbye. Tervis Insulated Drinkware. Dump tepid drinks.

To my dear cup of tepid tap water -- it's time for us to part. Our time together was a journey; an entire morning you sat on my desk! But how quickly you grew warm like a failed marriage grows cold. And soda will go better with the chips I brought for lunch anyway. So my feelings for you have become just like you: merely room temperature. Farewell. Tervis Insulated Drinkware. Dump tepid drinks.

OOH:

On a guerrilla level, we'll place Tervis coaster coupons on cars with drinks left inside to get hot in the sun.

Experiential:

We'll create an insulated tumbler habitat for people to escape hot weather, abandon their tepid drinks, and receive cold water inside. In cold weather, the insulation station will be heated and serve hot cocoa. 

Art Direction: Sarah Wallace